Mr. Wade Peters-Munch | CEO
Mr. Nikolaj Jakobsen | Sales Manager
Our Denmark DMC, Idéa Nordic, is a creative DMC - delivering creative memorable experiences for the local and international M.I.C.E. markets. They were established in 2015 as an event entertainment company, and since then we have grown into an agency with a solid reputation for delivering tailored memorable experiences.
Idéa Nordic was founded by two people: one from Denmark, Tore, and the other from Australia, Wade. They are driven by a diverse community of 350 event professionals, project managers, experience designers, event planners, creatives, performers, pedagogical thinkers and tech heads.
They are a team with a fabulous mix of creative, structured, innovative, organised, connected, and dedicated people, who simple love what they do! Driven by two key values: Sustainability & Diversity and Inclusion. They take you from ‘Idea’ to ‘Experience’
Sweden is a destination of contrasts, where cities and untouched wilderness exist side by side. Known for innovation, sustainability, and design, it offers both world-class urban experiences and breathtaking natural wonders.
The capital, Stockholm, stretches across 14 islands linked by bridges and waterways, often called the “Venice of the North.” Here, historic palaces and medieval streets blend with sleek Scandinavian design, cutting-edge technology, and a thriving music scene. From private island cruises to Nobel Prize-inspired gala dinners, Stockholm delivers sophistication with a distinctly Nordic character.
Far to the north in Swedish Lapland, Kiruna showcases Sweden’s Arctic soul. Above the Arctic Circle, guests can marvel at the Northern Lights in winter or the Midnight Sun in summer. Kiruna is home to the famous Icehotel and rich Sámi traditions, offering authentic cultural encounters alongside unforgettable outdoor adventures such as husky sledding, snowmobiling, and reindeer experiences.
Sweden is welcoming, innovative, and unique – a place where modern luxury meets raw natural beauty, making it a perfect setting for meetings, incentives, and unforgettable programmes.
Stockholm archipelago gala dinner in a historic waterside venue
Sets the stage for a breathtaking gala evening. Guests can arrive by private boats, greeted with bubbles as the sun glows over the Baltic. A historic fortress or waterside venue becomes the setting for an elegant dinner of seasonal Nordic cuisine, accompanied by music and dancing under the northern summer sky.
Nobel Prize-inspired themed dinner in a city palace
Stockholm’s iconic City Hall delivers a night of true prestige. Guests are welcomed into the same grand halls where laureates celebrate their achievements. The atmosphere is one of timeless elegance, with long tables dressed in white, live classical music setting the tone, and a menu inspired by past Nobel banquets. It is an evening that immerses guests in the glamour, tradition, and international acclaim of Sweden’s most celebrated event.
Ice Bar welcome party in Kiruna – carved from pure ice
A welcome like no other. Everything around you is carved from pure ice—walls, sculptures, even the glasses in your hand. Wrapped in warm capes, guests sip Arctic cocktails with lights evoking the magic of the Northern Lights.
Sámi-inspired outdoor celebration with reindeer, traditional music, and Arctic cuisine
Brings guests into the heart of Sweden’s Indigenous culture. By firelight, with the scent of woodsmoke and the sound of traditional joik singing, guests enjoy Arctic specialities such as smoked reindeer and cloudberries. Storytelling, music, and a dramatic finale performance make this evening a powerful immersion in Lapland’s spirit.
Private tours of Gamla Stan (Old Town) & Royal Palace
ABBA The Museum & music heritage experiences
Private island-hopping in the Stockholm Archipelago
Sustainability-themed tours (fashion, food, tech)
Northern Lights chase by snowmobile or husky sled
Overnight at the world-famous Icehotel in Jukkasjärvi
Sámi culture immersion – reindeer herding & storytelling
Midnight Sun hikes in summer
Skiing, snowboarding, and Arctic wilderness expeditions
Swedish crystal glassware
Locally made reindeer leather products.
Swedish chocolate & lingonberry jam gift sets.
Nordic design pieces
Stockholmsmässan
Waterfront Congress Centre
Ericsson Globe & Avicii Arena
Camp Ripan Conference Centre
Elite Hotel
Scandic Kiruna